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MIGUEL BARRIGA

Film Director | AI Artist

The AI executes.The choices are mine.

1996

In film and
television since

40+

Meios & Publicidade
awards

2026

Creative AI Contest winner,
Human Academy

AI can generate almost anything.

What makes it believable is knowing how the real thing feels.

Chapter 1. Someone's Got It

SELF-INITIATED AI FILM01/04
Marco and Sarah in Someone's Got It

Inside the making of Someone’s Got It.

  1. World

    An ordinary office, built to feel lived in, not like an AI set.

  2. Characters

    Five teammates, each with a defined role, identity and behaviour.

  3. Motion

    Each shot was generated separately and checked for identity, weight, continuity and timing.

Story and direction.

A film about a team under pressure, until someone finally says it.

Chapter 2. O Original

SELF-INITIATED AI FILM01/05
Selected shot from O Original

Inside the making of O Original.

  1. World

    A runway opens into the greenhouse, building, city, clouds and Earth.

  2. Characters

    Ten couture figures personify elements and systems of nature.

  3. Motion

    Distinct camera moves reveal each figure through material, gesture and motion.

Story and direction.

AI Earth Couture. A haute couture show of ten characters, each one an element of the planet. It ends where it always was: here.

How I direct with AI.

  1. 01

    Story first.

    What the image must make people feel, before any tool is opened.

  2. 02

    One shot at a time.

    Light, framing, texture. A camera move. A reaction. A line. Each shot is directed and checked for identity, weight, timing and continuity.

  3. 03

    Cut.

    Reject, refine, regenerate. Every shot has to feel filmed. Most of directing is deciding what stays out.

Miguel Barriga

Miguel Barriga.

Film Director | AI Artist

Creative Coordinator & Director at SIC, Portuguese television, where I make the channel's promos and campaigns, and commercials for brands.

In film and television since 1996. My work has received 40+ Meios & Publicidade awards, including 5 Gold.

Alongside it, I make my own films with AI. The ones on this page are self-initiated.

Currently in a year-long creative AI programme at Human Academy, where I won the 2026 Creative AI Contest and completed the AI Video Lab and Agent Lab.

My focus now is authorship with AI: films and images where the tools execute and the direction stays human.

Find me at Web Summit.

9 to 12 November, Lisbon.

Your message comes straight to me.